This year is starting out slower that I anticipated. It seems that the ad budgets that are running now may have been planned during the trough of this recession. There is still a general lack of confidence in a recovery.
On the other hand, I have sensed that many advertisers are looking at the projections of a recovery and showing at least some interest in advertising again. Online advertising is now more popular because it can generally be bought for fewer dollars than print.
I still believe in an integrated program of print and online. It will be interesting to learn what the rest of this year holds for Business-to-Business advertising.
On the other hand, I have sensed that many advertisers are looking at the projections of a recovery and showing at least some interest in advertising again. Online advertising is now more popular because it can generally be bought for fewer dollars than print.
I still believe in an integrated program of print and online. It will be interesting to learn what the rest of this year holds for Business-to-Business advertising.
- Michael Ference's blog
- A plan to make your brand Top-of-Mind
- AG CONNECT and fluid power
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