Publisher's Blog http://hydraulicspneumatics.com/blog/8422/feed en LinkedIn http://hydraulicspneumatics.com/blog/linkedin <div class="node-body blog-body">LinkedIn is a useful social media tool for business. It is kind of like a business Facebook combined with an electronic Rolodex. You can connect with business associates, customers, and suppliers through this business network.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/linkedin" target="_blank">read more</a></p> Publisher&#039;s Blog Tue, 24 May 2011 13:03:00 +0000 9109 at http://hydraulicspneumatics.com Social Media in Fluid Power http://hydraulicspneumatics.com/blog/social-media-fluid-power <div class="node-body blog-body">From what I have heard, social media is used but still on an early-adopter basis in the fluid power industry. It will grow but I am not sure at what rate.<br /><br />Companies are signing up for Facebook pages and individuals and company representatives signing in as companies are using Twitter. LinkedIN is growing but I am not sure that where it will be best used. Hydraulics & Pneumatics has over 2,000 members in it's LinkedIN user group.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/social-media-fluid-power" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 20 May 2011 11:49:00 +0000 9111 at http://hydraulicspneumatics.com The Economy and Michigan http://hydraulicspneumatics.com/blog/economy-and-michigan <div class="node-body blog-body">The National Fluid Power Association, NFPA Detroit regional meeting/breakfast was held today. The featured speaker was Martin Lavelle of the Detroit branch of the Chicago Federal Reserve Bank.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/economy-and-michigan" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 19 May 2011 21:47:00 +0000 9112 at http://hydraulicspneumatics.com If we could just get everything moving in the right direction ... http://hydraulicspneumatics.com/blog/if-we-could-just-get-everything-moving-right-direction <div class="node-body blog-body">Despite a very difficult housing situation and a sluggish job market, the fluid power industry has posted an excellent recovery for the first quarter of 2011. We should be seeing a recovery in housing some time but probably not in the near future.<br /><br />As confidence in the economy improves, the employment picture will get better also. Again, the economists for the fluid power industry are forecasting a good few years. Any recovery in the above two areas will boost our industry as well<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/if-we-could-just-get-everything-moving-right-direction" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 18 May 2011 13:50:00 +0000 9113 at http://hydraulicspneumatics.com More about the recovery of 2011 http://hydraulicspneumatics.com/blog/more-about-recovery-2011 <div class="node-body blog-body">I gained several key items of information from the NFPA economic update webcast yesterday. The Institute of Trends Research has been a regular provider of very useful information for me and my business.<br /><br />With the economic recovery being very widspread and rather rapid, considering the depth of the downturn, companies are realizing profits at a record pace this year. The number $2 trillion in corporate profits this year is well in excess of the normal $800 billion.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/more-about-recovery-2011" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 13 May 2011 17:10:00 +0000 9114 at http://hydraulicspneumatics.com The Recovery Continues http://hydraulicspneumatics.com/blog/recovery-continues <div class="node-body blog-body">According the the latest report by the National Fluid Power Association in their quarterly financial webcast, business continues to look great for the fluid power industry. In fact, the recovery has been tremendous considering that the industry grew at a 44.6% rate so far this year.<br /><br />Now that rate is not sustainable but we can safely project that a more sustainable growth rate will continue through 2013. That was the word from the Institute for Trend Research, a regular contributor to NFPA projections.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/recovery-continues" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 12 May 2011 17:03:00 +0000 9115 at http://hydraulicspneumatics.com You Can't Fool the Customer for Long http://hydraulicspneumatics.com/blog/you-cant-fool-customer-long <div class="node-body blog-body">A business or any enterprise can portray itself to be anything that it wants to be. You might even fool some customers into doing business with you for a while because of your story.<br /><br />My firm belief is that you can't fool the customer for long. You are what you are and they will discover that. For over 60 years, Hydraulics & Pneumatics has been the Engineer's First Choice for Fluid Power Information. We have 100% fluid power content circulated to a 100% qualified audience. That is what we were when I joined and that is what we are on my watch.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/you-cant-fool-customer-long" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 12 May 2011 16:54:00 +0000 9116 at http://hydraulicspneumatics.com Salesforce.com http://hydraulicspneumatics.com/blog/salesforcecom <div class="node-body blog-body">I expect technology to keep changing. Sometimes we adopt a new program or new procedure that is supposed to add efficiencies to what we do.<br /><br />In my many years in this business, I have been asked to learn new software and use new methods. Some have been successful and some have been short-lived.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/salesforcecom" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 12 May 2011 16:43:00 +0000 9117 at http://hydraulicspneumatics.com Who is still reading magazines? http://hydraulicspneumatics.com/blog/who-still-reading-magazines <div class="node-body blog-body">I get this question all the time. Is anyone still reading magazines? No offense to anyone who has asked me this, but the answer is rather obvious, yes.<br /><br />People read what they find to be useful, necessary, helpful on the job, or just plain fun. I have been associated with Hydrauilcs & Pneumatics for over 30 years. Many things have chaged over that time period and they continue to change. One thing has remained constant, our readers read.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/who-still-reading-magazines" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 06 May 2011 13:49:00 +0000 9118 at http://hydraulicspneumatics.com Oilfield and Offshore Hydraulics http://hydraulicspneumatics.com/blog/oilfield-and-offshore-hydraulics <div class="node-body blog-body">One thing that is obvious from the 2011 Offshore Technology Conference in Houston is that hydraulic technology is HUGE in this market. With over 100 fluid power exhibitors at OTC, our technology is key to successful operations in the oilfield and on the offshore platforms.<br /><br />Hydraulics & Pneumatics have covered these markets for many years because of the importance to our manufacturers and distributors. In conversations with many fluid power manufacturers, we have become keenly aware of the significance of the oilfield and offshore markets for fluid power.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/oilfield-and-offshore-hydraulics" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 05 May 2011 17:37:00 +0000 9119 at http://hydraulicspneumatics.com We have a fantastic report available http://hydraulicspneumatics.com/blog/we-have-fantastic-report-available <div class="node-body blog-body">Over the years, H&P magazine has surveyed its readers to determine what they buy and how they get their information. Our results have repeatedly confirmed that, yes indeed, our readers are buyers of fluid power components and they rely on the information found in <strong><em>Hydraulics & Pneumatics</em></strong>. Our BPA Statement shows that.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/we-have-fantastic-report-available" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 04 May 2011 02:59:00 +0000 9120 at http://hydraulicspneumatics.com OTC 2011 http://hydraulicspneumatics.com/blog/otc-2011 <div class="node-body blog-body">The 2011 Offshore Technology Conference (OTC) is going on this week at the Reliant Center in Houston. <br />This is a very significant show for H&P magazine for several reasons.<br /><br />First and foremost, many of our advertising clients are exhibiting at the show. Fluid power technology is essential for many of the functions performed on offshore drilling platforms as well as on ships and other vessels used to explore and drill for oil.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/otc-2011" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 04 May 2011 02:45:00 +0000 9121 at http://hydraulicspneumatics.com About Our May Issue http://hydraulicspneumatics.com/blog/about-our-may-issue <div class="node-body blog-body">Coming in the May issue of Hydrauilcs & Pneumatics, our readers will find a report on Mobile Hydrauilcs - Contruction Equipment. This coverage will highlight the importance of fluid power to the operation of construction machinery. The recovery of this market is key to the resurgence of fluid power sales and shipments.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/about-our-may-issue" target="_blank">read more</a></p> Publisher&#039;s Blog Mon, 02 May 2011 12:57:00 +0000 9122 at http://hydraulicspneumatics.com Some things get better with age http://hydraulicspneumatics.com/blog/some-things-get-better-age <div class="node-body blog-body">The 2012/13 Fluid Power Handbook & Directory will be published at the end of this year.<br /><br />Some things just get better with age. We at Hydraulics & Pneumatics have been publishing the Fluid Power Handbook & Directory for over 50 years. During that time, we have seen the advent of many types of search engines and websites that tell distributors that they will find them new business.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/some-things-get-better-age" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 29 Apr 2011 13:58:00 +0000 9123 at http://hydraulicspneumatics.com Mobile Applications covered in the next four editions http://hydraulicspneumatics.com/blog/mobile-applications-covered-next-four-editions <div class="node-body blog-body">In our May issue, Hydraulics & Pneumatics will cover Mobile Hydraulics - Construction Equipment. This article will highlight the importance of fluid power in the operations of construction machinery, including drilling, lifting, carrying, digging, pulling, and more. As I have reported recently, the Construction Equipment market has enjoyed a nice recovery over the past 18 months.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/mobile-applications-covered-next-four-editions" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 28 Apr 2011 17:10:00 +0000 9124 at http://hydraulicspneumatics.com