Publisher's Blog http://hydraulicspneumatics.com/blog/8422/feed en Print advertising still makes sense http://hydraulicspneumatics.com/blog/print-advertising-still-makes-sense <div class="node-body blog-body">Maybe I am just old fashioned. I strongly believe in print advertising for certain products in certain markets in B-to-B marketing. It works.<br /><br />I know that online advertising works too and that it is coming on strong. It is a great supplement to print advertising in the markets that are specific.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/print-advertising-still-makes-sense" target="_blank">read more</a></p> Publisher&#039;s Blog Tue, 19 Jul 2011 17:28:00 +0000 9080 at http://hydraulicspneumatics.com Trying to get it right http://hydraulicspneumatics.com/blog/trying-get-it-right <div class="node-body blog-body">Having been in the magazine business for a long time, I understand what it takes to make an issue come together. This is especially true if you are trying to publish a high-quality magazine and not just putting anything in the mail just to get it done.<br /><br />Some months, everything goes smoothly and the issue gets out on time without a hitch. Sometimes things build up and cause delays. Well, our July 2011 issue is having some issues. We discovered a major mistake after some of the issue was printed. It was bad enough to have the section reprinted at an additional cost.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/trying-get-it-right" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 15 Jul 2011 19:44:00 +0000 9082 at http://hydraulicspneumatics.com Serving users online http://hydraulicspneumatics.com/blog/serving-users-online <div class="node-body blog-body">We at Hydrauilcs & Pneumatics may not be the speediest to adapt to online technology. We have had a very good website for many years but we are not as savy as some other web companies.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/serving-users-online" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 13 Jul 2011 12:59:00 +0000 9084 at http://hydraulicspneumatics.com The Users Will Decide http://hydraulicspneumatics.com/blog/users-will-decide <div class="node-body blog-body">I have heard and read a lot about advances in fluid power in the industrial side to more or less "save" the technology. If they could just make industrial hydraulic and pneumatic technology more competitive with electro mechanical technology, they will win more applications.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/users-will-decide" target="_blank">read more</a></p> Publisher&#039;s Blog Tue, 12 Jul 2011 13:12:00 +0000 9085 at http://hydraulicspneumatics.com Fluid Power Conference & Expo http://hydraulicspneumatics.com/blog/fluid-power-conference-expo <div class="node-body blog-body">Our next-in-person fluid power educational/exposition event will take place in Cleveland on October 25-26, 2011 at the Crowne Plaza Hotel. The 2011 <a href="http://www.fluidpowerexpo.com/">Fluid Power Conference & Expo</a> will have a slightly different format with more activity taking place in the exhibit area.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/fluid-power-conference-expo" target="_blank">read more</a></p> Publisher&#039;s Blog Mon, 11 Jul 2011 12:52:00 +0000 9086 at http://hydraulicspneumatics.com Passion http://hydraulicspneumatics.com/blog/passion <div class="node-body blog-body">This is a word that is often misunderstood or misused with regards to work and careers. However, passion is what has made Hydraulics & Pneumatics a great magazine!<br /><br />I have been here for a long time and have had the privilege of working with many excellent co-workers who have been passionate about their work. I clearly remember how important quality content was to Tobi Goldoftas, editor in the 1970s and 1980s. The same was true for my friends, Ned Stull, Dick Schneider, and Ed Jacobs, all great H&P editors from previous years.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/passion" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 08 Jul 2011 13:48:00 +0000 9087 at http://hydraulicspneumatics.com Sticking to the subject http://hydraulicspneumatics.com/blog/sticking-subject <div class="node-body blog-body">In conversations, we sometimes start on one subject and get sidetracked to another that leads to another and so on. After the conversation is over and we have moved on, we might think back and realize that we never really finished the first point.<br /><br />The same could be true in magazine journalism. In an effort to move where the advertising dollars are, some magazines can reinvent their mission to be what their advertisers want them to be. However, this practice does not serve the reader and thus it does not serve the advertiser either.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/sticking-subject" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 06 Jul 2011 13:00:00 +0000 9088 at http://hydraulicspneumatics.com Who started this rumor? http://hydraulicspneumatics.com/blog/who-started-rumor <div class="node-body blog-body">Bad rumors are hard to overcome. A repetition of the same bad rumor becomes a perception. We at Hydraulics & Pneumatics have been the victim of a bad rumor for many years. In my 30+ years hear, I have fought this rumor continually.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/who-started-rumor" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 30 Jun 2011 13:35:00 +0000 9089 at http://hydraulicspneumatics.com It's old but good http://hydraulicspneumatics.com/blog/its-old-good <div class="node-body blog-body">Hydraulics & Pneumatics has one of the oldest websites at Penton. It can be found at <a href="/">/</a> and it has been on its current platform since 2005. <br /><br />That is not all bad. One of the reasons that our site is still on its current platform is that we have a great deal of content and the migrations to new sites have been difficult. We do have plans to move it to a new platform and redesign it this year.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/its-old-good" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 29 Jun 2011 12:50:00 +0000 9090 at http://hydraulicspneumatics.com H&P has been here http://hydraulicspneumatics.com/blog/hp-has-been-here <div class="node-body blog-body">Through the depths of the Great Recession and through the meteoric rise in sales that followed, H&P magazine has been here every month reporting on the technology both in our printed magazine and on our website. In IFPE years and in years when fluid power was not in the spotlight, H&P was here.<br /><br />You see, Hydraulics & Pneumatics magazine is owned by a company that is a decendant of its actual founder. Penton owns H&P and manages it well. But, the magazine really belongs to the readers in the industrial markets served by fluid power technology.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/hp-has-been-here" target="_blank">read more</a></p> Publisher&#039;s Blog Thu, 23 Jun 2011 13:10:00 +0000 9091 at http://hydraulicspneumatics.com Dealing With Heat http://hydraulicspneumatics.com/blog/dealing-heat <div class="node-body blog-body">Hydraulic systems produce heat and the handling of this heat is a very important design consideration for any system. In the <a href="http://viewer.zmags.com/publication/cc7b80fd#/cc7b80fd/1">June issue of <strong><em>Hydraulics & Pneumatics</em></strong></a>, we offer a tutorial on selection of heat exchangers, what is available, and what they do.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/dealing-heat" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 22 Jun 2011 17:22:00 +0000 9092 at http://hydraulicspneumatics.com June Hydraulics & Pneumatics http://hydraulicspneumatics.com/blog/june-hydraulics-pneumatics <div class="node-body blog-body">Our editors do a great job of preparing information for our readers. Here is our <a href="http://digital-edition.hydraulicspneumatics.com/">June digital issue</a>. The top feature is about agricultural equipment and brakes for trailers.<br /><br />We also feature multitasking pneumatics, accumulators, and heat exchangers. Every issue contains both mobile and industrial applications and/or tutorials. Every issue features pneumatics. <br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/june-hydraulics-pneumatics" target="_blank">read more</a></p> Publisher&#039;s Blog Mon, 20 Jun 2011 17:18:00 +0000 9093 at http://hydraulicspneumatics.com Safety in Agricultural Equipment http://hydraulicspneumatics.com/blog/safety-agricultural-equipment <div class="node-body blog-body">I often think of productivity and efficiency in agricultural machinery with regard to the application of hydraulic systems. However, safety is also an important area where hydraulic technoloy assists farmers.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/safety-agricultural-equipment" target="_blank">read more</a></p> Publisher&#039;s Blog Mon, 20 Jun 2011 14:00:00 +0000 9094 at http://hydraulicspneumatics.com The Boomers have done it again http://hydraulicspneumatics.com/blog/boomers-have-done-it-again <div class="node-body blog-body">While there are many expert theories about our recent, and somewhat still current, economic disaster in our country, I have an opinion (as usual) that may or may not be substantiated. It involves the Baby Boom Generation, people born from 1946 to 1960 and that includes me.<br /><br />It seems as though as this group of people have moved through time, they have changed everything. For example, there were so many of us they had to build houses rapidly in the 1950s and 1960s to accomodate all of our families. We also needed more schools, more churches, and more shopping centers.<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/boomers-have-done-it-again" target="_blank">read more</a></p> Publisher&#039;s Blog Fri, 17 Jun 2011 12:56:00 +0000 9095 at http://hydraulicspneumatics.com All Fluid Power Topics are Important to Our Readers http://hydraulicspneumatics.com/blog/all-fluid-power-topics-are-important-our-readers <div class="node-body blog-body">In August, our 45,000 subscribers will be receiving an issue covering many important fluid power topics. Our readers are fluid power design engineers, maintenance professionals, and all types of technical fluid power users.<br />They subscribe to and read every issue of Hydraulics & Pneumatics because they really like and benefit from the content. Here is what they will find in August:<br /><br />• Mobile Equipment- Mining<br /><br />• Automate With Air – Pneumatic Hose & Tubing<br /><br />• Industrial Equipment – Plastics Machinery<br /><br />• Quarterly MRO Coverage<br /></div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/publishers-blog">Publisher&#039;s Blog</a></li> </ul></div><p><a href="http://hydraulicspneumatics.com/blog/all-fluid-power-topics-are-important-our-readers" target="_blank">read more</a></p> Publisher&#039;s Blog Wed, 15 Jun 2011 13:07:00 +0000 9096 at http://hydraulicspneumatics.com