Advertising Interest Measurement AIM

Here at Penton Media, we have some excellent research people and capabilities.  One of our regular studies done for our advertisers is our AIM Studies.  For Hydraulics & Pneumatics, our Research Director, Julie Ritchie, conducts these excellent surveys for us.

AIM is a readership survey conducted amont our readers to determine an advertisement's communication effectiveness for three goals:  1) making prospects/customers aware of a company and/or a new product and/or a new technology  2) providing ideas for doing one's job better an/or helping to solve a design problem, and 3) motivation action, such as visiting a website, requesting a catalog/sample/demo, asking to see a sales rep, filing an ad for reference and specifying/purchasing the advertised product.

We conducted an AIM survey for the August issue of Hydraulics & Pneumatics and it produced over 50 pages of comments by our readers about each advertisement.  This tells me two things.  One, we continue to have an excellent readership for Hydraulics & Pneumatics.  Two, our readers are very interested in the ads.

Let me know if you would like more information about our AIM readership studies.