Changing the Game

One of the results of this recession is that the game will be changed in many industries. Certainly banking and securities will be different. Our automotive industry will be different. The publishing industry will be different.

Thus, the smart companies are looking for ways to succeed in the newly changed game. They are looking for solutions to their customers' new problems. They are looking for new customers.

One of the functions of a great magazine is to constantly report on not only the state of the art, but the ideas and products of change. At Hydraulics & Pneumatics, we have been doing that for 62 years. We have kept our qualified readers and web users up to date with the most current technology, brightest application ideas, and latest product innovations. There is a place for great magazines in the post recession era.

Just as we have kept people of industry current on fluid power developments for the past 6 decades plus, we plan to keep them informed on the new game as it changes and unfolds of the next several months.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

Contributors

Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
Blog Archive