I am learning a lot about the changing nature of online advertising. Just this week, at least two of H&P's advertisers brought up the subject of Facebook and Twitter. There are ways that B-to-B advertisers can benefit from these two sources.
With key word searches and all of the content written by individuals on social media, advertisers can utilize pay-per-click advertising to reach targeted users. It may not be an effective way to advertise yet, but it does have some merit.
We at H&P have a variety of online opportunities. One of our best kept secrets to marketers is our Forums. With over 1,300 registered users, it has a very targeted audience of fluid power engineers. Check it out at www.hydraulicspneumatics.com
With key word searches and all of the content written by individuals on social media, advertisers can utilize pay-per-click advertising to reach targeted users. It may not be an effective way to advertise yet, but it does have some merit.
We at H&P have a variety of online opportunities. One of our best kept secrets to marketers is our Forums. With over 1,300 registered users, it has a very targeted audience of fluid power engineers. Check it out at www.hydraulicspneumatics.com
- Michael Ference's blog
- Marketing Research - A Guiding Light
- 2010
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