Covering the Important Markets

In 2012, as in previous years, the content of Hydraulics & Pneumatics will be focused on the many important markets that use fluid power components. We now reach over 60,000 readers with a combination of our printed and digital editions.


Every month, these readers find our application-based stories about machinery and equipment in specific markets of interest because the technology is similar or the same that used in their machinery. In February, we will cover the market that includes work trucks, rail maintenance, and buses.

Additionally, our pneumatic highlight will be on the food and beverage processing machinery industry. Our product focus will be about hydraulic filters and we will cover fluid power maintenance in general.

One of the reasons that our readers keep asking for and renewing their subscriptions is because our content is unique. That is why H&P magazine was founded and that is why we still serve our readers today.

Every issue of H&P is full of excellent fluid power content. I invite you to make your advertising a part of our February 2012 issue. If you have any questions, please give me a call. We look forward to working with you for success in 2012.

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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