Custom eBooks are a great way to tell your company's product stories
If you are familiar with our website, you know that we have two eBooks posted on our site titled Fluid Power Basics and Fluid Power Circuits Explained. These are excellent resources provided by an expert author, Bud Trinkel. The information is very useful in these two eBooks and we invite you to use them often.
Here is another idea for eBooks that we have launched recently and they are called Custom eBooks. These eBooks offer our audience custom written content about fluid power company's products. The content focuses on the sponsor's technology/service. This is how Custom eBooks differ from "Basics of" content or FAQ content.
The Custom eBook is an 8-10 page presentation including graphics and content. It is a gated and registered space on our site and can be used for lead generation. The look and format is similar to our digital edition for the magazine. It is a turnkey process with imput and editorial guidance from the sponsoring company.
The marketing and promo is created by us and blasted over e-mail and through banner ads and eNewsletters. If you would like more of an explanation about Custom eBooks, please contact me at michael.ference@penton.com or at 216-931-9352.
