It is still the most thorough and comprehensive fluid power reference source. Even though most things can eventually be found online, our Directory delivers fluid power information in print directly to the people who use the components and related products found in the book.
Every other year, we publish an updated version of the book. In December, we will be publishing the 2010-2011 edition. It will be published as a printed book, CD, USB flash drive, and it will be posted on our website.
For now, I think that we have all bases covered. This is another part of our business that has and will evolve. As more users have turned to web for information, more of our information has been available electronically. However, I still get many requests for that book that "we use all the time."
Every other year, we publish an updated version of the book. In December, we will be publishing the 2010-2011 edition. It will be published as a printed book, CD, USB flash drive, and it will be posted on our website.
For now, I think that we have all bases covered. This is another part of our business that has and will evolve. As more users have turned to web for information, more of our information has been available electronically. However, I still get many requests for that book that "we use all the time."
- Michael Ference's blog
- Marketing Research - A Guiding Light
- Evolving Media
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