FPDA/ISD Joint Industry Summit

Several interesting topics and speakers are scheduled for this week's Summit. Dr. Bill Conerly is the Author of Businomics: From the Headlines to Your Bottomline - How to Profit in Any Economic Cycle. He will be the first speaker to address the audience on Wednesday. The topic of his presentation will be Financial Storm, Economic Rainbow: What Recovery means for Industrial Distribution.

Following Dr. Conerly's talk, the University of Industrial Distribution (UID)sessions beging with Mike Workman presenting Structure and Staff for Branch and Operations Managers. Jim Pancero leads the discussion on How to Improve Any Sales Force, and Mike Marks talks about Pricing Strategies.

The afternoon session will include more UID sessions including Product Profitability: Sell-it Source-it Ship-it, How to Increae Your Team's Competitive Selling Advantage, and Marketing Strategies. The afternoon sessions will be presented by the same three speakers respectively.
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Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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