Getting Attention

A leak in a nuclear power plant will get attention. This is true even if the leak is in a hydraulic system.

In the November issue of H&P, our Senior Associate Editor, Mary Gannon presents our readers with an article describing how one of our advertisers, Flaretite Inc, solved the leakage problem.

This kind of editorial content, explaining how products solve problems, gets that attention of our 50,000 readers. That is why H&P magazine has been so popular for so long, we get and hold our readers attention.

When problems are solved and the solutions are shared with others, this is interesting content. This is a simple concept and one that we have subscribed to for over 60 years here.

See page 52 of our November issue for more details.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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