Great Results for 2010/11 Fluid Power Handbook & Directory

Every other year, when we mail out our Fluid Power Handbook & Directory, we include a usage survey to determine the level of usage for the book. Our current edition is the 2010/11 edition and the results of the survey are in.

95% of the readers report using the book
The average number of readers per book is a whopping 33 people
77% of the readers consider the Fluid Power Handbook & Directory to be Very Useful, 17% call it Exceptionally Useful
69% of the respondents claim that the Fluid Power Handbook & Directory is the method they use to get information from companies

The book continues to serve the many markets where fluid power technology is used. It continues to be the most thorough and comprehensive fluid power reference source. Contact michael.ference@penton.com if you would like a free copy.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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