Have you considered using video messages to send your product information to customers and prospects. Perhaps you consider video to be out of reach for your budget? It doesn't have to be so.
Take a look at this article that explains how video strategy can be made simple. In this day of You Tube, video quality can be at an acceptable level without costing a great amount of money to produce.
In fact, I often recommend You-Tube-quality videos captured on-sight in an application of your fluid power components where, perhaps, harsh environments exixt. Consider the video of a spokespeson from your company in a construction or recycling application claiming the reliability of your company's components in this setting. That could be powerful.
We offer video on our site and I am recommending it to all of our advertisers.