It is encouraging

The 2011 National Fluid Power Association Industry and Economic Outlook Conference is now over. What is the key takeaway in a sentence?

The state of the fluid power economy and the markets that it serves is stable and should continue to be so through at least 2012.

I think that is very encouraging news. In fact, it may take a leap of faith on the part of some fluid power marketers to continue promoting their business but NOW is the time to do so. I order to continue competing in the global and national markets for fluid power components and systems, both manufacturers and distributors need to invest in their present and future.

I thank the NFPA and all of the speakers for their insights into the state of our economies. It is good news.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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