It would seem absurd to pay thousands of dollars to have your ad printed on a sheet of paper.
If that sheet of paper was, however, a page from Hydraulics & Pneumatics or any other great trade journal, paying that much makes a lot of sense.
When you select your media, take special care to learn who subscribes to the magazine or who reads the e-newsletter or who visits the website. The right message in the right place, pays for itself.
If that sheet of paper was, however, a page from Hydraulics & Pneumatics or any other great trade journal, paying that much makes a lot of sense.
When you select your media, take special care to learn who subscribes to the magazine or who reads the e-newsletter or who visits the website. The right message in the right place, pays for itself.
- Michael Ference's blog
- A plan to make your brand Top-of-Mind
- The Power of Advertising
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