Michael Ference

Publisher, Penton Media

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about the happenings in the fluid power industry and upcoming events as well as marketing ideas.

With over 30 years on the publication and involvement in fluid power, my grasp of the industry allows me to comment based on a historical perspective and a very current daily involvement with fluid power companies and industry events. With regular postings about marketing opportunities with H&P, this blog serves as a promotion for our business as well.

Posts in Michael Ference's Blog, Publisher of H&P view all

May. 23, 2013

Some interesting talking points from Detroit

Fluid Power Economy Strong, Growth in the next year and a half....More
May. 20, 2013

Keys to Future Success

We at Hydraulics & Pnbeumatics can help your company to grow....More
May. 16, 2013

Marketing Research - A Guiding Light

Marketing Research, Fluid Power, Intelligence....More
May. 15, 2013

Search Marketing

Increase the searches to your products and website....More
May. 13, 2013

Selecting Filters to Control Hydraulic Contamination

Hydraulic filters, contamination control....More
May. 10, 2013

A Roundup of Air Filter

See our website for more details....More
May. 9, 2013

AISTech 2013 Town Hall Forum

Held in Pittsburgh on may 6-9, 2013....More
Apr. 30, 2013

Research can be the key to success

Penton can help your company to grow....More
Apr. 23, 2013

Making Great Connections at NAHAD 2013

A very successful event....More
Apr. 22, 2013

2013 NAHAD Annual Meeting & Convention

An annual meetinf of manufacturers and distributors....More
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment