Michael Ference

Publisher, Penton Media

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about the happenings in the fluid power industry and upcoming events as well as marketing ideas.

With over 30 years on the publication and involvement in fluid power, my grasp of the industry allows me to comment based on a historical perspective and a very current daily involvement with fluid power companies and industry events. With regular postings about marketing opportunities with H&P, this blog serves as a promotion for our business as well.

Posts in Michael Ference's Blog, Publisher of H&P view all

Mar. 18, 2013

Selecting the Right Hydraulic Filters

Important information for designers and MRO personnel....More
Mar. 14, 2013

A discussion of pneumatic education on ETV

See our ETV for this and other interesting fluid power videos....More
Mar. 13, 2013

Great Pneumatic Content Available to Your Inbox

Published in April, June, August, October, and December....More
Mar. 13, 2013

Last Call for April Advertisers

Still time to reserve ad space....More
Mar. 4, 2013

Hydraulics & Pneumatics offers unique marketing services

Ask me about these services....More
Mar. 1, 2013

Online Opportunities for April

Let us work for your company....More
Feb. 28, 2013

2013 NFPA Annual Conference

Held in sunny Arizona....More
Feb. 26, 2013

More Air Coverage

5 more issues to come....More
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment