From our Ideas & Applications pages
I almost always advise my advertising clients to take a look at our Ideas & Applications pages and there they will find an example of the kind of content that I want from them. Pick out a problem or issue, match up one or more of your problem-solving products, and explain how you improved the machinery described in the application.
In our February issue, we feature Hydraulic oil additive improves fuel economy. The article goes on to describe a product by one of our advertisers, Evonik, that helps reduce fuel consumption of mobile equipment by 5 to 30%. I am quite certain that this article will receive a lot of attention for at least two reasons. One, it is concise and well written. Two, fuel economy is a hot topic.
I invite all of our advertisers and prospective advertisers to review their list of most interesting applications and submit them to us for publication in H&P. Let me know if I can help.
