NAHAD 2010 Continued

At the 2010 NAHAD Annual Meeting & Convention, I had the honor to present a session at the Affiliat Spotlight program. My topic was Business-to-Business Advertising in 2010.



My presentation focused on the variety of media offerings available to manufacturers and distributors in the current environment, including print advertising, online ads, e-newsletters, social networking, and events. I discussed the importance of content and circulation for print advertising and the use of impressions and clicks for online metrics.

I appreciate the opportunity afforded by NAHAD and lookf forward to future sessions.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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