One more time ... referring to the Designers Guide to Fluid Power Products

This is the time of the year that our Designers Guide to Fluid Power Products is refreshed in print. The January 2011 issue of Hydraulics & Pneumatics contains the printed version of the Guide. Although all of the charts do not appear in print, they are all available on our website under Designers Guide.

I recommend that you check out both because it is a very handy reference source. This year's Designers Guide is the 55th Annual. You can also access all of this great information on our Digital Edition.

One of the reasons that our Designers Guide is so current is that it is self-serve by the manufacturing companies whose listings are shown. Several years ago, we decided to put the burden of responsibility on the lister to keep the information current.

At one time, we did mailing after mailing and waited for returns so that we could manually input and make changes to the product charts that make up the Designers Guide. What a great improvement and relief to us it was when we went to the self-serve format.
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Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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