We at Hydraulics & Pneumatics product eNewsletters that deliver great content and product information to our opt-in recipients on a regular basis. Our Fluid Power Monthly is our original, content-rich eNewsletter that delivers articles to our 25,000 readers every month. It features five advertising spaces plus some featured links. It is a great way to connect with customers and prospects.
Product Source is a monthly eNewsletter as well but it features only product reviews from our advertisers. I compare it to an advertising section of the Sunday newspaper because it is very straight forward. No articles, just ads and the readers know what they are looking for when they open it.
These are two products that serve our readers because they deliver valuable content and information. They serve our advertisers because they both offer opportunities to connect with customers and prospects. Please contact me if you have any questions at michael.ference@penton.com