Print, Online, In Person

In 2011, the Business-to-Business communication is complex.  There are many ways to reach your customers and prospects with your sales message.  There are many ways for customers to reach out to vendors and suppliers.

Our participation at Hydraulics & Pneumatics is still grouped into three main categores.  Of course, we print a monthly magazine that is also distributed digitally.  We have many online offerings and we are, in fact, currently redesigning our website.

The third component of this marketing mix is the in-person portion.  Many end-use markets hold tradeshows that include some fluid power.  Our participation is two-fold.  One, we participate in many of the end-use market tradeshows.

Secondly, we hold the Fluid Power Conference & Expo.  Our intent is to provide a forum for vendors and customers to meet and exchange ideas.  The next event will be held in Cleveland on October 25-26, 2011.  Please click here to register to attend.  Of course, you are also welcome to walk-up on the day of the event.  We hope to see you there.
 

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What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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