Product Source e-newsletter

Here is an idea that has caught on, it is called our Product Source e-newsletter. It consists of eight product press releases of fluid power products. It is e-mailed out to about 40,000 recipients every month. there are only eight spaces so it is usually sold out in advance.

The idea behind this e-newsletter is to provide marketers of fluid power components to get their product information out quickly to an audience of pre-qualified fluid power specialists who can buy the products. It is the same concept as print advertising except that this vehicle does not have editorial content. Instead, it is a quick and simply product commercial.

Check it out by clicking here.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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