Not too long ago, we more or less invented a new source of fluid power information. It is called Product Source e-newsletter and it is blasted out to readers via e-mail.
I like to compare it to the Sunday newspager advertising section because it consist completely of ads. Now the Sunday ad section is functional and useful for readers who know what they are looking for. In a similar way, our Product Source e-newsletter has become successful for the same reason.
Recipients of the e-newsletter know what they are getting and they know what they are looking for. If there is a match then great - commerce happens. Obviously, enough advertisers have found that the product works because it is almost sold out for the year.
I like to compare it to the Sunday newspager advertising section because it consist completely of ads. Now the Sunday ad section is functional and useful for readers who know what they are looking for. In a similar way, our Product Source e-newsletter has become successful for the same reason.
Recipients of the e-newsletter know what they are getting and they know what they are looking for. If there is a match then great - commerce happens. Obviously, enough advertisers have found that the product works because it is almost sold out for the year.
- Michael Ference's blog
- Keys to Future Success
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