Promoting Fluid Power

Having participated in several committees at the NFPA Annual Conference, one recurring theme that I have witnessed is the need to promote fluid power technology to industry. This is an important mission.

As the Publisher of Hydraulics & Pneumatics magazine, I am also involved with promoting fluid power technology. We report on the whole technology from reservoir to actuator, from compressor through the regulator, through filtration, and back. We report on OEM applications as well as maintenance and repair.

Promoting fluid power technology and we are proud to partner with many fluid power component manufacturers including NFPA members to bring up-to-date information to our 46,000 readers to promote fluid power technology. We have been doing it since 1947 and we plan to continue both in-print and on-line.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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