Serving One Industry, Many Markets


Hydraulics & Pneumatics is an industry publication and that industry is fluid power. Our content is 100% devoted to the fluid power industry and fluid power technology, both pneumatic and hydraulic.

Our readers are involved in many markets. They are design engineers and maintenance professionals in construction machinery, ag machinery, packaging, machine tools, entertainment, and every market where fluid power is used.

Since our magazine is devoted to one technology, our readers are individuals who are involved with most or all components that make up a hydraulic or pneumatic system. Most or all systems have actuation, filtration, and connection through hose or tubing. Therefore, components should be of interest to all of our readers at some time.

Serving one industry has been our mission for over 62 years. We plan to keep it that way.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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