The Tide May Be Changing

I am still hearning many positive comments about printed magazines. With online digital media rushing ahead in populartity, I am still hearing from most people that I talk to that print is still in.

Maybe the tide to all digital and away from print is changing. I have always felt that print has its place and that digital will not replace print. However, only the magazines that have a true mission and significant effort to meet that mission will remain.

Print is still in. Digital is in. That is why we always recommend an integrated advertising program. The tide may just be changing.


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Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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