We Are Optimistic About 2011

According to all that we at Hydraulics & Pneumatics have been hearing and reading, 2011 should be a good year for the fluid power industry. The reports at the NFPA Industry and Economic Outlook Conference all indicated continued, but not rapid, growth in the coming year.

This is good news considering what we have been through in the past few years. All of the markets served by fluid power technology seem to be rebounding well and that includes construction and agricultural machinery, packaging, automotive, and all mobile and industrial markets. Some markets have rebounded faster than others.

Every issue of Hydraulics & Pneumatics offers excellent editorial content on these markets. Our application stories and feature articles continue to explain how fluid power makes machinery and equipment more productive and efficient. Our 50,000 readers are the experts in these end-use markets where fluid power makes a difference.

In addition, every issue contains some tutorial content that explains to our engineering readers how various components are designed to function to full effectiveness in the systems where they are used. This combination of application and tutorial on all aspects of hydraulic and pneumatic technology continues to make our magazine the Engineer’s First Choice for Fluid Power Information.

In 2011, we will preview and cover the IFPE Show which is the largest showcase of fluid power technology in America and it will take place in March 2011. Our show issues are January and February. Please take a look at our calendar for further details.

We also offer a great variety of online advertising tools designed to deliver your advertising message to prospects and customers for your products. Information on our online offerings are detailed in this brochure.

So, best wishes for a great 2011. We look forward to partnering with you for success next year and we would like to get started with planning your ad campaign now. Please contact us for assistance.
What's Michael Ference's Blog, Publisher of H&P?

Here are some ideas about advertising in current times with a focus on the fluid power industry and the markets it serves. Please feel free to comment

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Michael Ference

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about...
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