Traditional advertising still works. Magazine advertising creates brand awareness and sends prospective customers to your websites. Online advertising generates views and clicks. It still works.
The broader question though is "What Marketing Issues Is Your Company Struggling With?" Is it connecting with the right prospect base? Or, is it developing the best message to connect with that prospect base?
While we at Hydraulics & Pneumatics offer both print and digital advertising in the traditional sense, we also offer a portfolio of Penton Marketing Services that includes custom webinars, custom eNewsletters, SEO, custom content development, and more. We have the capability to serve your marketing needs in every way and solve the most difficult marketing struggles.
So, no matter which specific aspect of the marketing mix is most challenging to your company right now, H&P and Penton can help and we can solve your problems. It may be that you need some help with your website or need some research to determine where your best opportunities lie at the present.
If you would like to know more about Penton Marketing Services, please contact me at firstname.lastname@example.org