This is the time of the year that many companies plan their upcoming calendar year marketing program. Many years ago, this meant, which magazines and which issues will they chose for print advertising.
Well, many years later, that is still part of the decision. For my clients, I always recommend a combination of print, online, and in-person marketing to reach the most potential buyers and specifiers possible with your advertising message.
That means, I recommend a print advertising program in Hydraulics & Pneumatics which is usually based on our editorial calendar for the year. That will be posted on our website shortly or you can request a copy from me at any time.
In addition to print advertising, I always recommend some online advertising as well. There are two basic forms of online in my recommendations, one is a come-to and the other is a go-to. The come-to is web based advertising where the advertiser places an ad on a website where potential customers go for information. In our case it is http://www.hydraulicspneumatics.com/ Here, they will find a great deal of content of interest.
The go-to takes the form of e-newsletters or e-blasts. We offer a content-rich Fluid Power Monthly with four sponsorship opportunities. We also offer a Product Source e-newsletter and an inquiry follow up e-blast called FasTrac.
There are many other opportunities online and I would like to have the opportunity to discuss these with anyone interested.
The last portion of this plan, of course, is made up of in-person events. In fact, we will be holding our 2011 in-person event next week and you are invited to attend. Here are some details http://insidepenton.com/machinedesign/Networking.html
Well, many years later, that is still part of the decision. For my clients, I always recommend a combination of print, online, and in-person marketing to reach the most potential buyers and specifiers possible with your advertising message.
That means, I recommend a print advertising program in Hydraulics & Pneumatics which is usually based on our editorial calendar for the year. That will be posted on our website shortly or you can request a copy from me at any time.
In addition to print advertising, I always recommend some online advertising as well. There are two basic forms of online in my recommendations, one is a come-to and the other is a go-to. The come-to is web based advertising where the advertiser places an ad on a website where potential customers go for information. In our case it is http://www.hydraulicspneumatics.com/ Here, they will find a great deal of content of interest.
The go-to takes the form of e-newsletters or e-blasts. We offer a content-rich Fluid Power Monthly with four sponsorship opportunities. We also offer a Product Source e-newsletter and an inquiry follow up e-blast called FasTrac.
There are many other opportunities online and I would like to have the opportunity to discuss these with anyone interested.
The last portion of this plan, of course, is made up of in-person events. In fact, we will be holding our 2011 in-person event next week and you are invited to attend. Here are some details http://insidepenton.com/machinedesign/Networking.html
