Bad rumors are hard to overcome. A repetition of the same bad rumor becomes a perception. We at Hydraulics & Pneumatics have been the victim of a bad rumor for many years. In my 30+ years hear, I have fought this rumor continually.
Some people think that Hydraulics & Pneumatics is circulated only to fluid power industry people. That is absurd. Why would we publish a magazine to send to people who SELL the components that are described, written about, explained, and advertised in the magazine??? That would be like sending a golf magazine to golf club manufacturers ..... absurd.
Our qualified readers are BUYERS and SPECIFIERS of hydraulic and pneumatic components! They are the people who BUY the components and related technology that is described, explained, and advertised in our magazine. We serve the fluid power industry by providing a magazine and website that is USED BY their customers.
If you know anyone who buys into the bad rumor, please clarify it for them. Thank you.
Some people think that Hydraulics & Pneumatics is circulated only to fluid power industry people. That is absurd. Why would we publish a magazine to send to people who SELL the components that are described, written about, explained, and advertised in the magazine??? That would be like sending a golf magazine to golf club manufacturers ..... absurd.
Our qualified readers are BUYERS and SPECIFIERS of hydraulic and pneumatic components! They are the people who BUY the components and related technology that is described, explained, and advertised in our magazine. We serve the fluid power industry by providing a magazine and website that is USED BY their customers.
If you know anyone who buys into the bad rumor, please clarify it for them. Thank you.
- Michael Ference's blog
- Some interesting talking points from Detroit
- It's old but good
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