Michael Ference

Publisher, Penton Media

As Publisher of Hydraulics & Pneumatics, my interest and expertise lie in two main areas-advertising and marketing and fluid power. In this blog, I focus on both areas with information about the happenings in the fluid power industry and upcoming events as well as marketing ideas.

With over 30 years on the publication and involvement in fluid power, my grasp of the industry allows me to comment based on a historical perspective and a very current daily involvement with fluid power companies and industry events. With regular postings about marketing opportunities with H&P, this blog serves as a promotion for our business as well.

Posts by Michael Ference

A plan to make your brand Top-of-Mind

Research, digital eListening, marketing plans, deliverables....More

Some interesting talking points from Detroit

Fluid Power Economy Strong, Growth in the next year and a half....More

Keys to Future Success

We at Hydraulics & Pnbeumatics can help your company to grow....More

Marketing Research - A Guiding Light

Marketing Research, Fluid Power, Intelligence....More

Search Marketing

Increase the searches to your products and website....More

A Roundup of Air Filter

See our website for more details....More

AISTech 2013 Town Hall Forum

Held in Pittsburgh on may 6-9, 2013....More

Research can be the key to success

Penton can help your company to grow....More