Hydraulics & Pneumatics Magazine
The Penton Media Building
1300 E. 9th St.
Cleveland, OH 44114

Phone: 216-696-7000
Fax: 216-696-1819


For advertising rates, please contact your local representative, listed below.


Publisher and National Accounts
Michael Ference, publisher
Phone: 216-931-9352, Fax: 216-696-1819

Regional Accounts
Dennis Jensen, regional manager
Phone: 952-368-0018, Fax: 913-514-6627

Eastern U.S.
Daniel Artopoeus
Phone: 866-821-0318, ext. 60939

Western U.S.
Rick Arens
Phone: 866-821-0318, ext. 60959

Laurel Hirkala
Phone: 216-931-9602, Fax: 216-931-9198

Cesare Casiraghi, Pubblicita su riviste estere
Phone: 39-31-261407, Fax: 39-31-261380

Belguim, Luxemburg, United Kingdom, Scandinavia, France, Spain, Portugal, Netherlands
Rodric Leerling, Huson International Media
Phone: +31-229-841882, mobile +31-683-232625

Germany, Austria, Switzerland
Christian Holscher, Huson International Media
Phone: 49 (0)89-95002778 , Mobile: +49 (0) 151-20155885

Yoshinori Ikeda, Pacific Business, Inc.
Phone: 81-3-3661-6138, Fax: 81-3-3661-6139

Young Sang Jo, BISCOM
Phone: 82-2-739-7840-2, Fax: 82-2-732-3662

Taiwan, R.O.C.
P. Sean Mulvihill, Worldwide Services Co., Ltd.
Phone: 866-4-2325-1784, Fax: 866-4-2325-2967


For subscription information

Hallmark Data Systems, 866-505-7173 or 847-763-9504 (outside U.S.)

To order a paid subscription

Hallmark Data Systems, 866-505-7173 or 847-763-9504 (outside U.S.)

For article information

Alan Hitchcox, 216-931-9463

For new product, literature information

Alan Hitchcox, 216-931-9463

Designer's Guide information

Mary Gannon, 216-931-9498 home page information

Mary Gannon, 216-931-9498

To order ad/article reprints

PentonReprints, 888-858-8851

To order postal and telemarketing lists

Marie Briganti, Merritt Direct 877-796-6947

To order email lists

Marie Briganti, Merritt Direct 877-796-6947

For classified advertising

Laurel Hirkala, 216-931-9602

For ad material questions

Susan Poskin 913-967-7204

Fluid Power Conference & Expo questions

Michael Ference, 216-931-9352

Inquiry/sales lead questions

Pat Wroblesky, 216-931-9424

Media kit requests

Adrian Marhefka, 216-931-9426

Invoice/billing questions

Cassandra Gorie, 216-931-9207


Editorial Expertise

Technical education, industrial experience, a gift for communication, and a knowledge of the fluid power community combine to form a unique editorial staff at Hydraulics & Pneumatics. The editors have chalked up many years of experience writing, exclusively about fluid power, and have developed an invaluable chain of connections with educators, designers, consultants, manufacturers, distributors, and users.

Alan Hitchcox
Editor, joined Hydraulics & Pneumatics early in 1987 with six years experience as a technical magazine editor. He graduated with a BS in engineering technology from Franklin University in 1980 and has industrial experience as a mechanic, service coordinator, and technical salesman.

Mary Gannon
Senior Associate Editor, joined Hydraulics & Pneumatics in 2005. She graduated from Boston University's College of Communication in 1998 with a BA in Journalism. She began her career as a business reporter at a daily newspaper in Greater Cleveland. Prior to joining the H&P staff, she worked in public relations.

Dick Schneider
Contributing Editor, joined Hydraulics & Pneumatics in 1977. He received a BSME from Cornell University and also completed courses at the Milwaukee School of Engineering. Dick's diverse background in industry includes ten years with the fluid power distributor, RAF Fluid Power. He is a member of the Fluid Power Society.

E-mail the editors:


Hydraulics & Pneumatics is the leading international technical magazine of fluid power. Its articles describe many different designs and advances in fluid power technology, through both technology articles and application stories. They emphasize new ideas to assist the engineering designer who builds fluid-powered machines and the plant engineer who maintains them.

Here is how to include your ideas in our feature editorial pages, how to work with the editors, and how to explain your design application or basic technological achievement in writing. Click here for a downloadable, printable PDF or scroll to read below:

Why should you write technical articles?

Technical articles in leading magazines are an excellent way to publicize your personal engineering expertise. Publishing an article is a rewarding experience; you not only receive editorial payment, but you also contribute to the international body of knowledge and literature.

What makes a good article?

BASIC TECHNOLOGY articles deal with topics such as the results of basic research; formulation of design aids, computer programs; or with analyses, such as how to select a major component: a compressor or a hydraulic fluid motor, for example. These articles often describe background, tell how to save time, improve accuracy, simplify design procedures, or describe new techniques in the state of the art.

APPLICATION articles tell about machines that are powered with fluid power. They provide solutions to specific fluid power. They provide solutions to fluid power design problems: speed or force control, synchronization, efficiency, maintenance. These articles may deal with any type of pneumatic or hydraulic design: circuits, controls, components, installation, maintenance. This equipment is used wherever fluid power does the job better, in any application from Animation to Zeppelin.

How should an article be written?

The language of Hydraulics & Pneumatics avoids the "scholarly" in favor of a clear and straightforward presentation. As a matter of policy, we avoid the masculine pronoun when generalizing, using plural rather than single constructions (they rather than he or he/she) or the second person when the problem arises. We do not use the term "man" as a collective term, with preference going to "people," "users," or "operators."

Articles should be organized in the following fashion:

1. Title, catchy;
2. Subheading, elaborating on title or explaining subject;
3. Byline, without honorifics;
4. Author data, one line explaining who the author is;
5. Introduction of 50-75 words which puts the article in context or explain its significance to the reader;
6. Body of the article, which should be organized into major topics and sub-topics; major topics will be preceded by a major heading, sub-topics by a sub-heading, with no limit to the number of paragraphs within a topic section. Any overly marketing-oriented information will be removed before publication; and
7. Summary/conclusion, one paragraph.

The outlines show what to discuss. You can use them to prepare your draft and select illustrations, schematics. But they are only guides; perhaps not all points apply to your article.

Suggested outline for BASIC TECHNOLOGY articles:

1. Identify the problem to be solved.

2. Factors which bear on the problem

a. material requirements
b. availability of supporting equipment
c. results of literature search
d. economics
e. interest in and need for solution

3. Problem solution

a. general summary
b. discussion
c. solution statement
d. data management

4. Supporting data

a. calculations
b. curves, tables, computer programs
c. other supporting information

5. Illustrations and drawings

a. photos of apparatus in operation
b. closeup photos for special emphasis
c. before-and-after photos of test specimens
d. drawings of test apparatus

Suggested outline for APPLICATION articles:

1. Operating sequence of machine and special features

2. Hydraulic and/or pneumatic requirements

a. sequencing
b. force
c. speed, acceleration, deceleration
d. type of motion

3. Fluid power design

a. circuit operation and control
b. component design
1. special
2. modifications
c. component installation design

4. Design procedures

a. calculations
b. curves, tables, computer programs
c. special problems and solutions
d. alternative designs not favored and why

5. Illustrations

a. photo of machine in operation
b. photos of installed fluid power components
c. drawings, photos of control circuits
d. drawings of special component design, installation

Who reads your article?

Our reader is, like you, the engineer who must design a circuit or system, the manager who must decide how and where to use fluid power, the production specialist or maintenance supervisor who must get maximum efficiency from fluid-powered equipment. They are interested in industrial, mobile, aerospace, or marine, or other equipment.

How should your article be submitted?

Manuscripts should be sent via email (, or on CDs via regular mail. We use a Macintosh computer system. The preferred format for digital submissions of articles is Microsoft Word.

Length typically is 1500-2000 words; hi-resolution (300 dpi) photographs are preferred; drawings should be in any form: prints, pencil sketches, manual sheets - just so they are understandable.

We plan our editorial calendar up to 18 months in advance, and in the interest of balance, may not be able to accommodate all topics. If we agree that a topic is timely and appropriate, we'll tell you about our deadlines and ask you to submit a short outline of the article you'd like to write. We'll also stress the need to follow our guidelines.

We'll work with you to meet deadlines, help with editing and acquisition of illustrations, in an attempt to publish your article as scheduled After your article is edited for publication, it is returned for your technical review; your comments or changes are incorporated into the article before publication. We must reserve the right to change schedules if circumstances require it.

Hydraulics & Pneumatics
The Penton Media Building
1300 E. 9th Street
Cleveland, OH 44114-1503


Details can make all the difference between a clear, concise press release and one that confuses the reader. Click here for a downloadable, printable PDF or scroll to read a few suggestions from the editors on how to maximize your chances for coverage in HYDRAULICS & PNEUMATICS' Products department:

What can this product do for the design (or fluid power) engineer?

Please be specific about your product's features and benefits. Avoid terms like "best," "new," "high-tech,"and "fastest." Instead, focus on quantifiable specifics. Please include pressures, speeds, and other pertinent measurements. Give us some suggested applications. We're not so concerned about what year your company was founded or if you have received ISO 9000 status. The Products section focuses on the products or services offered, not company details.

Include the basics.

Make sure your company name, address, a telephone number for customer inquiries (as well as one for editorial contact), and your Website address appear on each release. Please date each press release.

Good artwork helps.

Please note that electronic images should be 300 dpi and at least 3x5 in. Color images are always preferred, and we can most easily work with TIF, EPS, JPG files. Do not embed images in a Word document. In general, images pulled from a website will be small and low-resolution, and not suited for use in a magazine. We can also scan in prints or slides, should you prefer to mail those to us.

Be realistic.

We get many press releases each week. We do not track them, so kindly do not call and ask if we received a particular press release (or when we plan on running it). We examine all items and publish ones that we feel are appropriate to our readership. Please realize that there can be a several week lead time (or more), depending on the volume of releases we have in our backlog.

Send your Product press releases to:

Hydraulics & Pneumatics
The Penton Media Building
1300 E. 9th Street
Cleveland, OH 44114-1503

The same address may be used for Literature releases, general news releases, calendar items, and feature article suggestions.