This year is starting out slower that I anticipated. It seems that the ad budgets that are running now may have been planned during the trough of this recession. There is still a general lack of confidence in a recovery.
On the other hand, I have sensed that many advertisers are looking at the projections of a recovery and showing at least some interest in advertising again. Online advertising is now more popular because it can generally be bought for fewer dollars than print.
I still believe in an integrated program of print and online. It will be interesting to learn what the rest of this year holds for Business-to-Business advertising.
