AIM is a readership survey conducted amont our readers to determine an advertisement's communication effectiveness for three goals: 1) making prospects/customers aware of a company and/or a new product and/or a new technology 2) providing ideas for doing one's job better an/or helping to solve a design problem, and 3) motivation action, such as visiting a website, requesting a catalog/sample/demo, asking to see a sales rep, filing an ad for reference and specifying/purchasing the advertised product.
We conducted an AIM survey for the August issue of Hydraulics & Pneumatics and it produced over 50 pages of comments by our readers about each advertisement. This tells me two things. One, we continue to have an excellent readership for Hydraulics & Pneumatics. Two, our readers are very interested in the ads.
Let me know if you would like more information about our AIM readership studies.