Here is a comment on the need for branding
I know that there are many marketing options available today for industrial companies. Many have invested in web listing services and SEO programs. I also know that these services do have some value to the marketer. However, in the fluid power industry, we have many, many small to medium sized companies making and selling a wide variety of products.
For this reason, branding is critical and thus our printed magazine, Hydraulics & Pneumatics, is still the best way to increase the awareness of your brand. We too at H&P offer a nice portfolio of online advertising options that will work for your company to generate leads and build brand awareness as well.
The number one engine, in my opinion, is still our printed magazine. It is published every month and sent only to interested readers. Please consider H&P for your marketing program.