Business-to-Business Advertising in the Current Environment, Blasts
Blast mail and blast e-mail – It is a real concern in either form of advertising not to overdo it. In either case, your message can be classified as junk, either junk mail or spam. Keep the frequency controlled to avoid being a nuisance.
Be sure to obtain effective lists that are current and targeted. Publications have generally offered great lists with both regards because they are qualified mailing lists of interested opt-in readers.
Be careful to put the proper waiver information on your messages. Even if your message is only sent once, it can be classified as spam. Get the proper clearance before doing a blast e-mail. With regular mail, this is not an issue but it is also much more costly.