Business-to-Business Advertising in the Current Environment, Web Editorial Content
Web Editorial Content – With some publications taking the approach of offering more content online that is in addition to their print offering, a new opportunity exists for companies to get their message out to target audience through web articles and press releases. It is recommended to check with the publication of choice to see what online editorial opportunities are offered.
By working with the publication’s editors, a business-to-business advertiser might have some interesting opportunities to get their information published online. This is generally a free service but some publications can offer paid editorial opportunities or advertorials on their websites. Generally, this content would be of the same nature of the content offered in the magaqzine and focused on the attention of that magazine and website’s target audience.
The online version of editorial is interesting because it grants the writer the chance to link readers to portions of the advertiser’s website for more information. This traffic can also be tracked for measurable results.