I am learning a lot about the changing nature of online advertising. Just this week, at least two of H&P's advertisers brought up the subject of Facebook and Twitter. There are ways that B-to-B advertisers can benefit from these two sources.
With key word searches and all of the content written by individuals on social media, advertisers can utilize pay-per-click advertising to reach targeted users. It may not be an effective way to advertise yet, but it does have some merit.
We at H&P have a variety of online opportunities. One of our best kept secrets to marketers is our Forums. With over 1,300 registered users, it has a very targeted audience of fluid power engineers. Check it out at www.hydraulicspneumatics.com