Here is a key phrase that I took away from the book "Accelerating" (see previous posts). Companies that have been proactive in dealing with both the downturn and subsequent slow recovery "can build advantage over their slow-to-react or indecisive competitors - who realize too late that they will not be rescued simply by a revival of the economy." The authors in this case are referring to positioning your company for growth coming out of the Great Recession.
One way to position your company for advantages coming out of this economic period is through continuous advertising and promotion. In the U.S. market, promoting your company and product is still important. Those companies that have held fast to the belief in promotion will not only improve their chances of accelerated growth, they have made an investment in their company's improved positioning.