Content marketing webinar slated for February

Tue, 2011-12-13 07:45

Here’s a bit of news just for marketing and communications professionals at fluid power companies. Sonnhalter, a Berea, Ohio-based communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, at 1:00 p.m. EST.

Having dealt with Sonnhalter on many occasions in the past and attended some content sessions presented by Joe Pulizzi, I can say first-hand that this webinar will probably offer marketers some great insight. It will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media.

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Mon, 2012-02-06