It is not so far fetched. When we introduced our digital issues on Hydraulics & Pneumatics a few years ago, we were not sure how many readers would accept this form of delivery.
In just a few short years, our digital subscriber list has grown to thousands of qualifed digital readers and the list is growing. It has become an excellent means for delivering our great content to readers in other countries.
Just where is the digital reading phenomenon going though? I can honestly say that I do not know exactly where it is going but I can safely say that it is increasing. Reading online is more acceptable than ever and the means of delivering content is expanding.
Facebook and My Space used to be for youths. Now they are a means for sharing content. User groups with similar informational needs can now share content. Online content can now link to video and other information found in many locations.
We are seeing comminication 2.0 unfolding every day