There are ways to leverage the current condition and 2009 forecast for the US economy. One way is through advertising.
If you plan to be in business at the end of this current recession, advertise now. Be judicious about your budget but don't be left out. There are gains to be made on the other side of this downturn and those companies that position themself for gains will reap the benefits.
By continuing, or startng up, an advertising program during this economic climate, you will be sending a clear message to your customers and prospects that you are very serious about serving your markets in all kinds of conditions and will gain their business now and in the upturn.
Companies who stay in the game will have the distinct advantage over companies that pull back. When you advertise in downturns, you are telling your markets that you are not cutting back but increasing your efforts to serve your customers.