In my decades in the business-to-business magazine publishing field, not a lot has changed really. The people have changed, locations have changed, printers and other providers have changed, and many processes have changed again and again.
Sending information to readers who are interested and having advertisers buy positions within the magazine has been the same for as long as I can remember. We publish a great magazine with content that people want. They subscribe year after year.
We have introduced our website and e-newsletters. We do offer other online opportunities. Our magazine is still our core business. Over time, our customers will let us know that we need to change. We have two sets of customers, our readers and our advertisers.
When our customers demand a different balance of print and online, we will evolve. When our readers no longer read printed magazines, we will evolve.
Right now, the evolution is very slow. It will move at the pace that our customers demand.