It is working in our favor. So many readers like to have digital content delivered right to their computer or hand-held device. This is working to our favor because it is simple to deliver.
Just this month, we have created an all-digital magazine called Fluid Power Supply Channel. It is written for and distributed directly to sales professional who sell fluid power components and systems for a living. For many years, these individuals wanted to receive Hydraulics & Pneumatics, our monthly printed magazine, but the cost to distribute this magazine to all of the sales professionals in this business was prohibitive. In fact, as more and more readers sign up for our digital editions, they become more valuable so all are welcome.
Now we can deliver the content to the interested sales professionals. Going digital is working in our favor and it is working in the favor of our readers. There will be more such innovations to come.