In the book Accelerating Out of the Great Recession, the authors refer to the fact that some investors today are concerned that some well-positioned companies are not being aggressive enough in going after the opportunities out there in today's environment.
They refer to a study done by the Boston Consulting Group that reports that eighty-four percent of the respondents to this particular survey agreed with the statement that the Great Recession has lead to a period of time that represents a "once-in-a-lifetime opportunity for some companies."
I believe what they are saying is that now is the best time in a long time to gain market share but companies need to be aggressive in pursuing new business. This appears to be true in the fluid power industry where we are now experiencing an unprecedented period of opportunity that should afford greater success to the companies that seize the opportunity.
Advertising is one way to take advantage of the current opportunity for market share growth. Hydraulics & Pneumatics remains in a strong position with our excellent editorial content and qualified audience to give marketers that extra advantage in gaining market share.
Our website continues to increase its audience not only in the US but globally. This is a great time for an integrated advertising campaign that uses both print and online resources to reach new and existing customers and to increase brand awareness leading to increased market share.