When people ask me what I think about the current state of the economy, I reply, I think that you should turn off the TV news and don't pay attention for a while. They are mostly only dwelling on the bad news.
While I know that we need to say informed, it is also important to stay positive. While carefully steering through this current situation, we have to keep an eye on the future upturn.
I don't think that I have heard a single analyst say, "The recovery is going to be great!" Let me go ahead and say that. I think that the recovery is going to be great!
Just like the day follows the night, a recovery will follow this downturn. When it does, the companies that have prepared for an upturn will take the most advantage of it. The companies that have run from the current situation and have pulled back in every way, will have a harder time recovering.
One of the best ways to stay ready is to keep your name and products in front of your customers. The best way to do that is through advertising. Even if a company needs to reduce their advertising in 2009, they should not eliminate it.
The recovery will be great and I am suggesting that your company should be a part of it. This is the Information Age. Keep on communicating and keep your customers and prospects informed of the solutions that you offer them.