FasTrac is the name of our digital inquiry generator for advertisers in Hydraulics & Pneumatics. Our readers can sill make an inquiry about an advertised product by using the traditional reader service card. When they do so, it also helps our circulation efforts because most inquiring readers also update their contact information.
A few years ago, we added a digital means for generating sales leads called FasTrac. After our printed issue is mailed, we give our readers a few days to look it over and make inquiries using the printed reader service card or by accessing our online reader service card.
Then we e-blast our FasTrac e-newsletter to our audience giving them another opportunity to make a digital inquiry about any of the advertisers in the current edition. On the landing page of the FasTrac e-newsletter, we offer some advertising spaces to companies that want to stand out.
If you are interested in knowing more, please contact me at 216-931-9352 or firstname.lastname@example.org.