The best way for a company to take advantage of the current recovery is by using the most effective media sources possible. It is also an excellent practice to integrate the message over print advertising, online media, and in-person events.
Print media is a direct-delivery method of sending your sales message to your target audience. If your ad is placed in a magazine that your customers will read, your ad will be seen. In fact, it will be seen again and again.
Website advertising, like that seen by clicking on the title of this post, is seen by your customers when they are referencing useful and interesting information that can be accessed quickly and easily. It is usually less expensive per unit than print.
Using a combination of print and online advertising will place your message in a medium that is sent directly to customers by their choice and it will place your message in a medium that your customers access on their own accord.
In addition to those two avenues, in-person events give your company an opportunity to interface with and get feedback from customers and prospects. It offers you information and communication not available elsewhere.
Integrate your message and make sure to take advantage of this recovery period to increase market share by increasing awareness. If you are a fluid power component manufacturer, we at Hydraulics & Pneumatics offer you all three opportunities.