Marketing research is more important in today's business environment than ever to companies in the industrial world. The reason is that companies have so many marketing opportunities available to them. The best way to approach the marketplace is with solid marketing intelligence gathered through various means.
We at Penton Media can provide our advertiser customers with great marketing research because we have access to fluid power market and product knowlege and we have access to decision makers in the marketplace.
Our portfolio boosts several recent examples of excellent market research that we have conducted. One is the OEM Outlook 2013 Annual Report. This piece of research is full of useful information for marketers of OEM products. If you would like a copy, please contact me.
Another really great research tool that we produce is our AIM Readership Survey. We conducted one over our March 2013 issue and the results tell us a great deal about our readers, their receptability to marketing messages, and their methods for getting information. Again, I would like to tell you more if you are interested. My number is 216-931-9352