On page 6 of the May 2012 issue of Hydraulics & Pneumatics, you will find our Editor's Page written by our Editor, Alan Hitchcox. Here is the electronic version. In this article, Alan reviews our recent Advertising Interest Measurement (AIM) study done over the May 2012 edition of Hydraulics & Pneumatics.
Alan referrs to the very strong readership following that our magazine continues to have. In this day of "followers" and "likes" we continue to have loyal readers. It really pleases us to know that over a quarter million people continue to read Hydraulics & Pneumatics every month as indicated in these survey results.
For our advertisers, you will be pleased to know that 87% of the respondents say that seeing a supplier's ad in H&P makes them more inclined to click on that supplier's listing in a search engine. This is further indication of the integration that takes place between printed media and electronic media.
If you would like a copy of the AIM results, please contact me at michael.ference@penton.com